BCAM (*OR*) Is it really awareness month already?

                              Is this really that month again? 

For me, this seems to come more often than once per year.

     Do not misunderstand my point, I am not complaining.

I merely am trying to say that perhaps oversaturation of this awareness has permeated the culture to the point that it doesn't stick out any longer in the minds of those both willing and unwilling to admit it.

Nor do I suggest that we stop talking about it.

     My suggestion is that we refresh the awareness by a stark contrast in approach to bring it back to the forefront of the minds of those that will and do care.

I do not have an example to offer, but I do have a suggestion. Those who work retail are familiar with what is called POP and POS. Point Of Purchase and Point Of Sale items. They are refreshed frequently enough to draw fresh attention to the product(s) being sold.

This does not necessarily mean a new product is being offered.

I am curious to hear your thoughts.

-Be well.

-Just L.